Macro Asset Perspective® (MAP) Process

New York Life – Chicago is proud to be one of the only New York Life Insurance Company General Offices certified to offer the Macro Asset Perspective® planning process. Through this unique educational approach, we can help you better plan for retirement. Whatever stage of life you are in, whether you are working to grow your assets or your assets are working to provide your retirement income, you are likely to glean value from the principles, processes and strategies found in the Macro Asset Perspective®.

The Macro Asset Perspective® helps you implement a balanced approach to your personal accumulation and income combining time-tested principles of risk management with sensible strategies for long-term tax-reduction giving you the potential to increase your net spendable income in retirement.

While this process was originally developed for a physician's network on the west coast and high-tech engineers in the Silicon Valley, it has been successfully adopted by people of all walks of life and taught at workshops for employees at a number of Fortune 500 companies.

MAP Title slide


New York Life – Chicago’s financial advisors use a proprietary process called MAP, or Macro Asset Perspective®. In this process, our advisors deal with protection of assets, accumulation of wealth, building retirement income that cannot be outlived and leaving a lasting legacy.


The Process

During our process, first we introduce the scope of the work that we do and explain how New York Life provides products and services solutions to our clients. From there, we engage our clients in a Discovery process to uncover their objectives and current financial state. We then do a thorough Analysis of the Discovery Data and engage our team of professionals to develop a Summary Plan and Recommendations. We then Educate our clients as to their options and help them take Action to implement the plan. For many of our clients, they will then move from the MAP Foundations process to the full MAP, which more deals with the accumulation and placement of assets. Our goal is to develop lifetime partnerships with our clients to add value for them.

MAP Process Slide



MAP Financial Coordinator

Our Role

In this process, we act as a Problem-Solving Coordinator for our clients. We interact with the client’s team of professionals, develop action items and follow-up on those items to ensure that the plan is implemented.


Digging Into the MAP

The 12 green boxes in the image to the right represent the foundation of risk management planning. From there, our certified MAP Advisors can create a more comprehensive asset allocation model of your current assets and cash flow.

asset allocation graphic

Want to Learn More?

If you feel like this discussion would be helpful for you and your family, please fill out the form below to get in touch with a MAP Certified Advisor.

Shane Swanson Headshot

MAP logo


Neither New York Life - Chicago, nor its management or agents provide tax, legal or accounting advice. Please consult your own tax, legal or accounting professionals before making any decisions.